Backlit Kiosks: The most popular form of mall advertising is kiosks. It's the next best thing to point-of-purchase advertising. Beyond kiosks, malls are going high tech with digital screens placed near escalators and elevators to gain the attention of a captive audience. Choose your audience using all the information you have. By age, gender, affluence, education, ethnicity or geographic area, whatever the criteria, MJS will place your ad in targeted local malls at prime locations, insuring the most views possible.