Reach local markets with newspaper and radio ads

Ethnic Newspapers: Ethnic newspapers serve every major city in the U.S. African American and Hispanic Newspapers are by far the largest group. MJS reaches hundreds of these ethnic neighborhoods through their daily and weekly publications.

Community Weeklies: 4 out of 5 adults, or 79%, of those interviewed admit they “took action” as a result of local newspaper advertising in the past month. The “actions” were defined as the following:

Clipped a coupon – 54%
Bought something – 46%
Visited Web site(s) to learn more – 37%
Tried something for the first time – 20%
— How America Shops and Spends 2011

…Fifty-seven percent of adults in the U.S. read a daily newspaper. Sixty-seven percent read a Sunday paper. They spend almost 45 minutes per day reading at least one paper, and over an hour on Sunday.

...Almost three-fourths (72 percent) of all adults regularly or occasionally read newspaper preprints; For Sunday inserts, this figure increases to 90 percent of all adults. Over the course of 30 days, 8 in 10 adults (79 percent) acted on newspaper preprint advertising.

…There are over 1,600 daily papers in the United States with a circulation approaching 58 million.

Local Advertising Placement Agency

Serving Agencies & Companies that target Niche Markets

Local Newspaper Advertising

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