Mainstream Radio: 13,000 radio stations (app. 8,800 FM, 5,000 AM) broadcasting across the U S together reach over 94% of the population over 12 each week, according to Arbitron's American Radio Listening Trends report.
Frequent Radio Listeners:
Cost effective, powerful and available everywhere.
- 63% male, 37% female
- Over 83% are less than 44 years old
- Adults 25-34 account for almost 28% of the audience
- Listening location: 38% car, 31% home 28% work