Marketing to College Students with Bookstore Promos

Bookstore Promos: By targeting book buying periods at the beginning of each semester or trimester, you can assure the high traffic you want for your product or service.Advertising inserts will be placed inside plastic shopping bags manufactured for college bookstores. Bags are used by almost every college store, and every campus of any size has at least one store. Most stores order bags that are custom-imprinted with their store name, school mascot or other store-specific information. Direct marketing and retail advertisers have found bag inserts to be a consistently high producer of response to their offers. The number of inserts per bag is limited to six to minimize clutter for each participating advertiser.

…just over one-third of students read their local, daily newspaper on a weekly basis, the figure pales in comparison to the 79% of students who reported engaging with their daily campus newspaper in the past 7 days.

… three-quarters (76%) of college students have read their college newspaper in the past month,with that figure rising to an impressive 92% for those campus papers that publish on a daily basis.

"Monthly discretionary spending among four-year full time undergraduates averages $173 per student and projects nationally to more then 1.2 billion per month." — Student Monitor

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Campus Bookstore Promos

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