1. African-American buying power is expected to reach $1 trillion by 2010.
2. Approximately 26 percent of African-American households—3.7 million of them—had incomes of $50,000 per year in 2000.
3. Approximately 64 percent of African Americans—versus 51 percent of Caucasians—spend more on products they perceive as “the best.”
4. The African-American population is expected to grow from 34 million in 2000 to 42 million by 2020.
Target
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Click here to use our online form to help taget your particular needs. MJS will repond with a call and a plan to fill those needs with a cost effective campaign.
At Shopping Centers and high traffic areas throught the cities and suburbs, Sampling enables your target consumer audience to directly experience your product and/or service at malls, high traffic shopping areas, big city hotspots, concerts and other live events. With trends towards breaking down barriers and charting new courses, it is ideal timing for all companies and people to reconsider their preconceived notions of the African American marketplace.