Hispanic
A Vibrant and growing market As U.S. general market ad spending has ground to a halt in the past year, the $4 billion Hispanic ad market continues to show respectable gains. In 2008, spending on Spanish-language TV grew by 4.4 percent, and Spanish-language magazines surged by 14.2 percent, while the U.S. media market as a whole grew by just 0.6 percent, according to TNS Media Intelligence. The top 10 Hispanic advertisers spent $1.94 billion in 2008, including the likes of classic American companies such as Procter & Gamble, McDonald's, AT&T and Johnson & Johnson.
With these trends towards breaking down barriers and charting new courses, it is ideal timing for all companies and people to reconsider their preconceived notions of the Latin marketplace.