Marketing to College Students: College Newspaper advertising is the most heavily and regularly read print media in the country. Rates well over 75% are common. For you, the advertiser, this means a deep and lasting avenue to one of the most highly prized markets available. OOH and Sampling are two very effective avenues when marketing to college students. MJS Communications has achieved reliable success in these areas for the past 13 years. We can do the same for you as your advertising placement agency.