Email Blast
Online Email is one of the best ways to reach the Hispanic market, but there is one catch. It has to come from a source they already have a relationship with. We use our relationship with groups who allow us to send emails to their friends through our online portal. 100% of the content is controlled by you. Our email campaigns over the past 2 years have averaged an open rate of 80%. This means we will get 100 opened and read emails from every 125 emails sent. With traditional email you would have to send over 10,000 emails at a 1% open rate and the impact still wouldn’t have the same effect because it was not peer to peer. Distribution can be customized by campus and/or geography and clients may pick any quantitiy desired.
"When looking at the Hispanic consumer, I would argue that the influence of peers, which is driven by network effort, is only multiplied as a result of Hispanics' organically larger social networks (family, friends, all those "primos," etc.). Add to this data that shows that Hispanics over-index in social media activity (whether it's social networking, blogging or simply creating and sharing content), and it's clear that Hispanics are influenced and influence others more than their general market brethren." —Media Post