Mobile Phone Marketing
Mobile phone imageCurrent methods of mobile marketing include targeted promotions delivered to cell phones via text messages and WAP "push" (web pages written using Wireless Application Protocol for easy viewing on a mobile handset). These methods not only promote purchase of products and services but allow delivery of free content such as:
- wallpapers
- ringtones
- games
- urls
which promote a particular brand, product, or service. Bluetooth technology, while still in its infancy for such promotions, can also be employed to send out a bluetooth message (e.g., discounts or bar-code coupons) based promotion to all bluetooth enabled phones within a particular radius, typically 100 yards. MJS Communications can provide a platform for the services listed above in all or some combination of the following ways:
Mobile PhoneTexting Campaigns:We provide a txt short code and keyword for each advertiser as the call to action on flyers and posters distributed on-campus, with a program built around the type of advertiser being served (e.g., interactive voting, quizzing, etc.)
WAP Push campaigns: In connection with mobile txt, we can provide a WAP page to be "pushed" to each cell phone with a call to action to receive or purchase content.
Bluetooth campaigns: We can place a "BlueCasting" (Bluetooth broadcasting) device in high-traffic areas on campus for extended periods to push discount offers, coupons and WAP URLs to discoverable mobile devices.