...just over one-third of students read
their local, daily newspaper on a weekly basis. The figure pales in comparison to the 79% of students who reported engaging with their daily campus newspaper in the past 7 days.
… three-quarters (76%) of college students have read their college newspaper in the past month,with that figure rising to an impressive 92% for those campus papers that publish on a daily basis.
...local stores, bars and restaurants are the most obvious places that students visit, but marketing to them online, on their phones and as the walk about campus and town has become a more relevent part of many campaigns in just the past few years.
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On Campus Chalking applies a stenciled image of your logo or message to the sidewalk or other approved and appropriate area of the campus. Students see it and even walk on it. The chalk image is blasted into the stone or concrete and usually lasts a week or more before fading out. great for event or product announcements, directions to a website or brand reinforcement.