just over one-third of students read
their local, daily newspaper on a weekly basis, the figure pales in comparison to the 79% of students who reported engaging with their daily campus newspaper in the past 7 days.
… three-quarters (76%) of college students have read their college newspaper in the past month,with that figure rising to an impressive 92% for those campus papers that publish on a daily basis.
...local stores, bars and restaurants are the most obvious places that students visit, but marketing to them online, on their phones and as the walk about campus and town has become a more relevent part of many campaigns in just the past few years.
Target
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