Preprinted Inserts
250 African American DailiesAfrican Americans have a positive view of African-
American newspaper advertising – advertising that
influences purchases.
- 68% said “Advertisers are sensitive to African Americans
- 64% said “Advertisers want my business
- 68% said “Advertising in African-American newspapers influences my purchases
- 40% of African Americans prefer ethnic media instead of mainstream media. Sources: Mediamark, Target Market News, Bendixen & Associates
Preprinted Inserts are prepared by you and can be one to eight pages in color or black and white. Since you control the production, you can use the insert process to accomplish any number of different goals such as:
Most newspapers offer insertion of preprinted materials.